Internal Linking Overview

What is an Internal Link?

Hyperlinks that  points to the targeted web page of same Domain are called Internal Link. Internal links goes to another page of Same website (Domain)

How Internal Linking Works ?

Internal linking helps to flow visitors from one Page to targeted page that generates value to the visitor. Pages of website  will contain links to other pages of your site; your goal in optimizing those internal links will be to include the right number of links on each page, pointing to the right destinations, with the right keywords.

Internal linking in SEO

Let us take an example, Search engine Spider usually crawl website and Indexed them. Let us Suppose we have web page ‘A, B and C’.

Page A has Internal link to ‘B’ . Spider has crawl page ‘A’ and found page ‘B’ from internal link. We have very important page ‘C’ linked from  non of Web page. So Spider can Crawl Page ‘C’ and hence listed to less priority page that results to low performance in Ranking.

Why are links important to Google?

Relationships between content or Web Pages

Google bot Crawls Website. Bot arrives at certain page starts to render the page and follows the first link. By following links Google can work out the relationship between the various pages, posts and other content. This way Google finds out which pages on your site cover similar subject matter.

Internal linking also helps Google’s search crawlers understand the layout of your site, and the page relationships within it. For example, you can use your internal linking strategy to establish a hierarchy of category pages, main pages, and subpages.

Link value and Page Authority

Generally healthy linking to same page Increases increase Page authority. Often, the homepage of a website has the greatest link value because it has the most backlinks. That link value will be shared between all the links found on that homepage.

The link value passed to the following page will be divided between the links on that page, and so on. Hence the Authority of pages is divided throughout Website.

Internal links can’t increase the overall authority of your site, but they can give some of their own authority to a new page.

Visitor retention

Internal linking helps your visitors to stay in your website for long time. When a visitor sees a link in web pages and if they are interested with the topic they’ll be likely to click on it, rather than exiting the site entirely. Hence that decrease Bounce rate and Increase the time period of visitors in website.

Low Bounce rate is one of the factors that boost ranking in google. Hence Internal linking helps to rank google by   increase Visitor retention

Other Benefits:

Reader direction and conversion possibilities. Finally, internal links give you the chance to direct your users in a specific direction; for example, you might guide them through the buying process by pointing them to content that increasingly moves forward in the buying cycle, or you might often point users to a final call to action to secure more conversions.

Best Internal linking Practice

Linking to related posts

We’ve already seen that linking to related posts helps Google to understand your site structure, but it also helps to link to one or more related posts at the end of your article. There are many available plugins and modules that add complete related posts sections to your posts.

If you’re creating links to a page from several pages, use some variety in the linking text.

Healthy Number of Internal link.

The total number of links on any page, including the navigation, should never be more than 75-100. Anything beyond that is too much. Fewer links means more link juice will be passed through each of the links. Use a link juice calculator to quickly show you the number of links and buttons on any page.

Tips for best internal linking

  • You need anchor text that is meaningful, you can use anchor text to the targeted keyword of desalinated page. But it better not to use exact keywords as anchor more repetitively.
  • If you’re creating links to a page from several pages, use some variety in the linking text.
  • if you want to link to certain page but can’t find related keywords, you can always add them as “Recommended article” at the bottom of the page or post.
  • Always try to find  better place to add links that is helpful to your readers. If the pages don’t have related content, better not to link.
  • Your internal link to old and inactive page boost old page. So linking to older page makes older page strong.
  • It’s always important to keep your page healthy. So try to find broken link and replace broken link with ASAP, Youcan use broken link checker to check broken link in web page.

Note: You should always give Best Effort for White Hat SEO over Black hat SEO while building links.

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